
From Taylor Swift to Kawaii: Why Museums Are Obsessed With Pop Culture
JJ Charlesworth | ArtReview
Wanting to attract younger audiences, UK museums are mounting pop-themed shows – Taylor Swift at the V&A, Barbie at the Design Museum, kawaii at Somerset House. Boosting revenues is important but perhaps that’s not all that’s going on. Past pop culture is so easy to access that it doesn’t go away (think Bowie) leading to a merging of old pop with new. Previously the gate keepers to high culture museums now “validate the aristocracy of pop”.