The Easel

16th July 2024

How Images Make the Objects We Desire Seem Irresistible

Product photography first appeared in catalogues in the mid-1800’s. Those early images, compositionally influenced by the still life genre, exploited the “truth claim” of photographs. In 1920’s Paris, product photos expanded the “visual language” of modernism. And, by the 1940’s, the distinction between product photography and fine art photography had blurred completely. After more than a century of change, though, the challenge is still “what makes you pay attention?” Images are here.