The Easel

In Remembrance of James Rosenquist: 1933 – 2017

Rosenquist started off painting billboard ads but then brought this advertising aesthetic to fine art. Kapow!- he helped launch Pop. One critic noted that, unlike Warhol, Rosenquist “rendered his blue-collar view of American things without mockery”. “He extended art into the hyperspace of culture and brought more of the culture into art; [creating] what amounted to a buzzing optically alive American Cubism”

Image: MoMA