Did brands’ faith in artists die with Campari’s posters?

Katie Deighton | The Drum | 5th July 2018

Advertising is rarely considered art, unless you have in mind Campari. The company gave artists great freedom to create visual interpretations of the brand. Their bold advertising campaigns reflected current art trends and changed the way we look at advertising. No longer. “Commercial work now so often moves away from ‘inspiration’ towards ‘information’” More images are here.