Benjamin Sutton | Hyperallergic | 21st May 2018
Can an artwork be too successful? Indiana felt so. A design for MoMA’s 1965 Christmas card was so popular that it overwhelmed his other text-oriented “hard edged” work. He admitted “It was a marvelous idea, but it was also a terrible mistake. It became too popular”. A balanced assessment of his work still seems a long way off.