Centre Pompidou marks China expansion with ambitious new museum venture
Oscar Holland | CNN Style | 6th November 2019
Quite a coup! Adding to collaborations in Spain and Belgium, Centre Pompidou now has a joint venture in Shanghai. Official statements trumpet an East – West dialogue but less lofty motivations are also visible. Encouraging more Chinese to visit Paris is surely high on the list as well as Shanghai’s own ambitions to be a financial and arts “hub”. Might brand promotion for the Pompidou also be a driver? “Definitely not” says its director.