The art world goes virtual

Thomas McMullan | Frieze | 30th March 2020

Galleries are getting serious about online. New offerings – exhibition walk-throughs, restricted access sales, even robot led tours – are all being tried. One gallerist expects smaller art fairs to be hit but change might be broader than that. Says another gallerist “I don’t believe [the gallery] model will cease to exist but the scale on which we were all operating may well.” A sample of current online shows is here.