Roberta Mutti | DesignDiffusion | 15th September 2020
Some are a bit sniffy about commercial design. Conran was firmly in the camp that praised it as democratic. He pioneered stylish products for the younger part of a middle class weary of post war austerity. A serial entrepreneur, his innovations included flat pack furniture, retailing concepts, restaurants and architecture. Said London’s Design Museum, which he helped found, “he changed the way we lived and shopped and ate”.