The Easel

Archives: Hypebeast

10th November 2026

Yoshitomo Nara’s Big-Headed Girls Are Taking Over New York

The volume of Nara merch is so big, one reviewer comments, that it can obscure his artistic achievements. He does not try to satirise Japanese consumer culture but offers cuteness as “an expression of authentic feeling”. Over the years, those feelings ranged widely – anger, loneliness, “punk insouciance”. Now, his girls are a little mellower and show a social conscience. New sculptures also seem softer, painted metal with contours like soft ice-cream. “Nara is an artist of a generation”.