Why does contemporary art make for wildly popular blockbusters?

Judith Dobrzynski | Aeon | 18th June 2017

A lament about the ubiquity of contemporary art shows. With few exceptions, crowds don’t show up for exhibitions of art not made in the last few few decades. Sponsors are thus reluctant to support such events. “[D]irectors struggle to make ‘old art’ seem ‘relevant’, whatever that means, but contemporary art gets a pass on that score because it is made in the present. We become, in short, less sophisticated.”