The Easel

The Fate of the Critic in the Clickbait Age

A topic dear to The Easel’s heart. Newspapers’ challenge to arts criticism is ‘why publish what no-one reads’? This feisty essay pushes back. Is the value of cultural commentary adequately measured by click rates? As the writer tartly observes, criticism is “the only antidote we have to paid publicity.” Who else does the critic’s “irritating, somehow necessary job: to stand in a public space and say, “Not quite.”