Stop Hating on Pantone’s “Mocha Mousse” Color of the Year
Rhea Nayyar | Hyperallergic | 5th December 2024
Colour can be a serious topic but “colour of the year” – well, not so much. Pantone, the colour technology company, positions its 2025 colour, Mocha Mousse, thus: “it expresses a thoughtful indulgence … an unpretentious classic”. Keeping a straight face, an architecture publication promises that the colour “as an amuse-bouche accent wall [will] add a pop of sophisticated vibrancy”. Wow! The above writer, though, is on a different thought track. Why do so many people look at brown and “liken it to poop”?