The Easel

9th July 2019

How posters became art

The role of posters is to persuade. They were perhaps the defining form of mass communication in Belle Époque Paris. Since then they have become more, a street view of culture. Not all critics approve – Susan Sontag described posters as “emotional and moral tourism.” That’s severe. There is something to be said for their democratic nature that tells “a story of collective consciousness”.