The Easel

7th March 2018

Team Gallery’s Jose Freire on Why He Is Quitting Art Fairs for Good

Gallerists love art fairs. Well, maybe not all. “All the conversations I’ve had are about how much people dislike them. The booth costs, the exchange rate, the fabrication costs, shipping … If you show a work in your gallery and you don’t sell it, it somehow accrues value, because … it has an exhibition history. If you show a work at a fair and it doesn’t sell, the value is gone. It’s burned.”